Cash Flow is the heart and soul of your business. It is the financial blood flow of your business. The amount of cash that comes into and out annually in your business is your cash flow. Experts believe that when a company fails, more than 82% of the reason is poor cash flow. One must learn to manage it effectively to keep a business thriving and profitable every financial year. To understand how to maintain cash flow, we must get further clarity on the term and understand the concept in flow

As told earlier, Cash flow is the annual circulation of money in your business. Therefore, when there is positive cash flow, money will keep coming into your business, and you will still have enough money left in your pocket post paying the bills and settling your expenses. On the contrary, negative cash flow refers to more outgoing cash than incoming, and you have little or no money as profit at the end of the year. Your working capital should never exceed your earnings. It is the money required to meet all your financial needs to run a business. Now, we need to understand the difference between revenue and cash flow. Revenue means profit. It is the amount of money that comes into your business, while cash flow is the overall circulation of money coming in and going out of the same. Hence, managing cash flow is an essential skill that will help your company boom and stay profitable. Here are a few tips on how to maintain successful cash flow.

Maintain cash flow statements

Keep a keen eye on your budget and always maintain records and bills. An accountant will be able to do this for you, or you may do it yourself by learning the financial needs of your company and where you can place profitable solutions.

A clear understanding of budget

You must have clarity on the revenue each department needs to generate.   Your cash flow will also change as per that. So, it is vital to understand whether you need to increase your cash flow.


Stay current on bookkeeping. It is the best way to understand financial dealings and transactions in your business, without which you will not be able to keep track of anything in your company.

Cuts on expenditure

Overspending or unnecessary spending can be a parasite on your revenue. Hence, it is vital to cut unwanted expenditures and increase cash flow.

Keep a tab on the cash to be received.

One must have a rigid deadline for the amount receivable. Defaulters will cause your cash flow to decrease. The faster the payments come in, the better your cash flow will get. Maintain your cash flow statements regularly and stay up to date on your finances to enjoy a lucrative business.